Our Story

We are a team of two sisters who are also daughters and granddaughters of hairstylists who have studied cosmetology as long as we've been alive. We began Howl, named in honor of our great-grandmother who's last name was Howell, in an effort to formulate haircare products with clean-sourced, whole ingredients. Our products were created for the woman, with any hair type, who is ready to grow and maintain longer, healthier hair. From our home to yours, we hope you love our products as much as we love crafting them for you.




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